Tag Archives: AMAA Awards 2011

Interview with Ghanaian-British filmmaker Julius Amedume and review of four of his short films

This year on my way from the Port Harcourt airport to Yenagoa to the Africa Movie Academy Awards, I was lucky enough to get to sit beside thoughtful Ghanaian-British filmmaker Julius Amedume, whose film Precipice (2010) had been nominated for best Diaspora Short. He ended up winning the award.

On 12 November 2011, Weekly Trust published as a feature my email interview with Julius. Because of word limits for publication, we had to edit down a few of his responses, but because I don’t have word limits on my blog, I will include a slightly fuller (though still edited down) version of the interview here. After the interview, you can read my review of Amedume’s four short films made while in film school: “Mary and John” (2009), “Lorraine” (2009), “Mr. Graham” (2010), and “The Precipice” (2010). I have also included the short films within this post, but if you are on a slow internet connection (as I am), please wait for the entire video to download before attempting to watch it, as the jumpy start and stop of the download process will destroy your enjoyment of the film.

First, if you want to get a taste of Amedume’s work, watch his 2010 showreel here:

Second, the interview. If you want to read it as published by the Weekly Trust, click on this link or on the photos of the hard copy below. If you want to read the slightly longer version, which includes descriptions of his short films, read on below:

Julius Amedume: I’d love to tell more African stories in my films

Julius Amedume is a Ghanaian-British filmmaker based in the U.K.. He has over eleven films to his credit and a production company, Amedume Films. He won this year’s Africa Movie Academy Award for best Diaspora short for his film Precipice, Best Feature award at last year’s Pan African Film Festival for his film A Goat’s Tail and other awards at festivals around the world.

Could you tell us about your background?

My parents originated from Ghana but I was born in London, England and grew up Balham, south west London. I am the youngest of four children. Even though we were all raised in England, my parents being first generation Africans, always made it a priority to install western values as well as a strong sense of African values.  This has been fundamental to making me into who I am today.

Tell me about your journey to become a filmmaker. 

I first became engrossed in films when I was around four or five. I didn’t start school until I was seven because of health problems. My mum would work days and my dad would work nights. My dad would come home from work and teach me maths and English until he fell asleep at about 11am. I would be left in front of the TV watching westerns, musicals, war films, black and white movies and film noirs until my mum or my siblings came home in the evening..

My parents, especially my dad, kept abreast of technology and we were lucky to have a Betamax, VHS and even a Laserdisc player. I used to watch anything that came out, from art house movies to B movies. Throughout childhood and my early teens I would watch a film almost every day.

On leaving school at the age of 16, I enrolled into Saint Francis of Xavier College in Clapham and made my first short film as part of a media studies course. I ended up writing, producing, editing and directing it. I was originally working with a group of people, but as the amount of work involved dawned on them, they slowly dropped out, leaving me to finish the film.

The film was about the controversial subject of safe sex: three couples who meet in club and what happens later that evening when they have sex, either with a condom or without. The film then jumps to a year later. One of the couple is still together in a settled, stable relationship. The second couple has broken up and the male has a multitude of baby mothers. The last couple has also broken up, but the man learns he has caught AIDS. There was a big AIDS epidemic at the time scaring the nation and as I started to understand the facts, it made me start to think of different scenarios which people could or might find themselves in within the community.   This is what gave me the idea for the film.

This was my first attempt at a making a short film, it also set up the tone and types of films I would be compelled to make along my career path. Looking at the film now, it’s still entertaining , it still  has narrative, but the production values make it seem like a  low budget mess.

I played around for a year with a camera on a Youth Training Scheme which taught me the basics of different areas along the production route.  I went on to do A-level media studies which gave me another opportunity to mess around with video. I still didn’t know what I wanted to do in film. I just knew I wanted to be around it.

When I hit 19, I needed enough money to go to university, so I took a year out which turned into three. I worked in two sports shops and then spent two years as assistant manager in a shop called PROHIBITIO.  We sold high end designer clothes to celebrities and other characters who walked through the door. There were two things that helped me most on my journey to film when I worked there. The first was when American actor Jack Nicolson walked by and I enticed him into the shop. He came in and hung around for fifteen minutes whilst waiting for a lady friend. I was at a transitional stage when I really wanted to study film but my parents wanted me to follow a different path. Jack told me because he loved acting, it didn’t seem like work and he could put in as many hours as god sends. He told me you shouldn’t do any job that seems like work because it’s not making you happy. If you do a job that makes you happy then it doesn’t seem like work. Those words were what I was looking for.

The second thing was the experience dealing with the different types of customers. Because I constantly interacted with people and had only seconds to try to sell them something, I found the tips, tricks and senses gained later helped me in my career when I approached actors, tried to understand them, and bring out the best of their talent.

When I went to university, I did an intensive BSC Hons degree in Communication and Technology at a broadcasting university called Ravensbourne College of Design and Communication. Their Film/TV module was a calculated plus, but the other courses taught me things which I would later utilize, like webpage design, DVD authoring, marketing, psychology, electronics, engineering, broadcasting, satellite distribution signals, etc. It also gave me a safety net. If film failed, I could get a job as engineer, which gave my parents peace of mind.

Upon graduating I immediately went back to doing what I love. By now I had worked out that I really wanted to direct. It incorporated all the other disciplines whilst overseeing the overall project. I got an unpaid runners position at a commercials company. I had been advised this was the easiest way to work your way up to being a director. I started on a Monday and the company went bankrupt on a Friday. I was back to square one but I read it as a sign. Never being someone to wait around, I threw caution to the wind and remembered ‘WE CREATE OUR OWN DESTINIES AND CALL IT FATE’. I decided to open up a production company. The birth of AMEDUME FILMS came in 2002, though a production company had been in my mind since 1999. I didn’t really have any money, but I also knew I had good contacts and good line of credit from working full time. I used this line of credit to gap fund projects whilst I sought investors.

Through my production company, I made three short films, THE MEETING, THE PHONE CALL and THE VIDEOTAPE.  The Meeting, about an intimate conversation between a baker and teacher as they wait for a train, won a best actor and a cinematography award at the Kent Film Festival in 2002. The Phone Call explores the repercussions when a young man receives a phone call from an old school friend asking for a favor. It was nominated for five awards at the 5th BFM international film festival 2002 and won the Best Screenplay award. It was also nominated for the best short film award at the Pan African Film Festival in Los Angeles. As well as taking it to schools and prisons it also screened on various Satellite television channels and MTV Base.  The Videotape was my first fully corporate funded short film.

The Meeting trailer

The Phone Call trailer

The Video Tape trailer

Tell me about your feature film A Goat’s Tail. How was making a feature film different from making shorts? Were there any major challenges in shooting a film across two continents?  

Making a leap from shorts to feature films is a different kettle of fish. The pressures of the production can be catastrophic, especially if you intend to make a film, shot in two continents, on a micro budget.

I had gone to Ghana for three months with my parents so I could chill out and write a script.  When I arrived I suffered from writers block. Nothing managed to make it onto the page. To take my mind off the block, I started to relax and enjoy Ghana. Taking taxis everywhere, my face, body language and attire signaled to the taxi drivers that I was a foreigner. The majority of them tried to exploit me, by trying to double or sometimes triple the fares, but I showed them I wasn’t a “Johnny just come.” Taxi drivers are like your local newspapers, they know everything and have strong views. In our many conversations, they told me they would love to travel to England. The shared consensus was that that coming from there you must be rich. I tried to tell the cab drivers that compared to cost of living, prices were more or less the same. Living in Ghana actually has more benefits like constant sunshine and fresh food. My information fell on deaf ears, but this turned out to be the key that I was looking for to unlock my writer block. The idea for A Goat’s Tailwas born. I spent the rest of my time in Ghana writing out a treatment. The film was about Kojo, a Ghanian taxi driver, who is hired by a beautiful young British actress, Cynthia, to show her around for the day. The day ends with a sexual encounter and a reluctant promise from Cynthia to invite Kojo to England. Arriving on Cynthia’s doorstep four months later, Kojo soon realizes that the grass might not be greener in England and people are not what they seem.

I wrote the script when I arrived back in London. I gave myself a time limit of two years to make this film. My business plan was based on a lot of high calculated risks. In my passion to make the film, I knew nothing could go wrong, but it did, in more ways than one. First, I never managed to raise all the money I needed, and I decided to gap finance the film on about 10 credit cards, which I had amassed with 0% interest over a year from my good credit. This failed me by the end of the film, leaving me vastly over budget and with huge debts. I also decided that renting equipment would be too expensive so I decided to buy all my own equipment from ebay and then sell it after the shoot, so I could reinvest the money into the post production schedule.  When the shoot got delayed, the depreciating costs of the equipment came back to haunt me. I decided to cast a Ghanaian non-professional actor for the lead role. He had never left Ghana before—talk about life mimicking art! Having flown to Ghana with my crew and equipment to shoot the first part of the film, I had scheduled to return back to England with the actor  to shoot the last part, but his visa was denied, not once, not twice, but three times. I fought to exercise his right to come to England especially since all the required paper work was in order. I even had a letter from the Ghana High Commission endorsing the film. I took the decision to an appeals court and got the case transferred to London.  This delayed my film for just over a year but I did feel victorious when I defended myself in the UK case hearing and won.

I am only really touching the surface of the problems I faced and experienced making that film. It’s true when they say everything that could go wrong will go wrong. Physically, it was the hardest film I have made to date. I spent over three years of my life on it. In the darkest hours of wanting to quit, I realized how much I wanted my career and what I was prepared to do to make it happen. Making this film, I would say, was my film school and I grew more confident and learned how to tell stories better. I also understood the different types of problems I could face in the future on any given production.  Having shot, written, produced and directed the film, it confirmed to me I wanted to be writer-director but also gave me a understanding of the other disciplines. The film went on to be nominated for six awards, and it won best feature at the Pan African film festival.

A Goat’s Tail clip

Tell me about your Masters in Directing Fiction at the National Film and TV School. What were the benefits to going back to school when you were already making films and had a production company?

I was accepted into a scheme called Compass Point, with the National Film School and B3 media. Paul Moody, the organizer of the course, and Nik Powell, a visiting guest speaker, both encouraged me to apply to the film school.  I had tried before and was unsuccessful, so I wasn’t sure if that’s what I wanted to do. I had some successes independently and had set up a production company which I had been running for 5 years. But one day I sat back and asked myself –if being a director is something I wanted to do for the rest of my life, if I was to apply and got in, wouldn’t it be like taking two steps back to go three steps forward? With that attitude I applied and beat 450 other applicants to one of the eight places available on the Directing Fiction masters program. I had never been to film school before. I had done a few technical courses in and around film, but instantly I knew this was it. The National Film and Television School is the best film school in Europe. I felt I had been touched by an angel to have the opportunity to go there. I was still financially hindered from A Goat’s Tail and wasn’t sure how I was going to pay the fees. But I was blessed and received a full scholarship from Toledo Productions.

Just being in an environment surrounded by like-minded individuals who share your passion and knowledge for film was enough. But to be lectured  and have master classes by  some of the greats like Stephen Frears, Pawel Pawlikowski, Roger Michell, Ken Loach, Udayan Prasad, Danny Boyle and  Mike Leigh, I felt like a child in a sweet shop. What I also found confidence building was realizing that some of what I was learning from these directors I already knew and had picked up through making my films. Understanding why I did something instinctively made me stronger in assessing my own strengths and weaknesses and more precise at what I wanted from the course.

The films I made during my course of study each had specific learning objectives. With Mary and John, I wanted the experience of working with old people.  With Lorraine, how do I direct up to seven people at the same time and within limited time create believable group dynamics? With Mr Graham, how do I tell a story honestly when the subject matter is something I feel strongly against, and how do I make the audience care about and understand someone who society tells us not to. In Precipice, how do I make a genre piece on a micro-budget, without having the audience dismiss it if it doesn’t live up to the higher budget aesthetics they are used to? If A Goat’s Tail was my film school, then the National Film School was the polishing and prepping I needed for a life long career. The film school really did change me as a person and as a director.

Tell me more about your film Precipice, which won this year’s AMAA award for best short film from the Diaspora.

Precipice had been with me for a while. I grew up watching film noirs and thrillers, and in terms of subject matter, I was first inspired by the case about the scandals surrounding the American company ENRON in 2001/2002 , and the American stockbroker Bernie Madoff .  But ultimately with the lack of ethnic action heroes on screen, I wanted to create a character that would fill that void whilst being able to tell an entertaining commercial, universal story.  My ideas were originally a lot bigger than the short film could handle, but I took one or two strands and streamlined it into a short film. Working with the actor Jimmy Jean-Louis was the essential key to the short film. He is the person I always envisaged and was best suited to fill this void in mainstream cinema.

What was it like winning the AMAA?  How far have your plans gone for remaking Precipice into a  a full-length feature?

Julius Amedume with his AMAA award for Best Diaspora Short film (photo credit courtesy of Julius Amedume)

Winning the AMMA award was extremely invigorating and truly amazing. It’s something I will remember forever and tell my children about. I honestly never expected to win anything that night and I was just thankful I was nominated. I have a saying that “As a director my job is to serve, to serve the audience.” I believe as along as my audience are engaged, inspired, educated, challenged, entertained and happy with my work, my job is done. Audiences keep you going, Nominations are a great pat on the back, and winning awards is a surreal added bonus. I did enjoy winning. I was grinning from ear to ear. It felt great to be embraced by Africa. The film also won the Pan African Film Festival Board of Directors award.

I have developed the ideas around Precipice into the feature length script.  Some of the script takes place in Africa. Roman’s character has been developed to give insight into how he became who he is and where he is going. The ideas, the scenarios, the characters’ motivation, wants and needs can stretch into a franchise of three films. I want Jimmy Jean-Louis to stay as the lead, and a there are parts for a number of integral supporting characters from the different international territories the film is based in. The script has all the original entertaining set pieces an action thriller should have, but it also has a strong emotional core and social message which, like all my work, will create topics for debate.  I have had a lot of interest in the project, pitched as a Black Jason Bourne. We know this film is going to profitable, but Jimmy and I want to make the film the way we want to make it and with the right people. So building the right team and attracting the right investors is key.

What is your creative process like?

When I was growing up my mother used to tell me to be seen and not heard. That stuck with me and I got used to sitting back and just watching people, watching the world, whilst trying to interpret and understand it.  I have a very selective memory, and I tend to only remember stuff that I feel is important to me. For example, I might meet you and instantly forget your name, but if you make an impression, I will remember when we met, what we spoke about, and even what you were wearing. Instead of your name, I remember your spirit or your energy.  If a story, a person or a situation stays with me, I think about it to the point I become obsessive and need to understand every angle of it, every side. Once I understand, then I can let go.  My brain goes through this process with every film I make. But mostly, I have to find something challenging, mentally or physically, or I won’t do it. I have written and directed most of my films. I am a slow writer and always write at night. But I feel I am more of a director than a writer. Ultimately I would love to direct something I have written every five to six years and direct other people’s work in between. At the moment I am working with a handful of different writers on different projects and reading scripts my agents send through.

What is your philosophy of directing actors? How do you get such profound performances?

I put actors through a process. They might not even know it at the time, but I build them up in layers. I do a lot of research and make it available to them so they can see where my mind is. I am quite a deep thinker and it comes across in my conservations with them, which ultimately reflects in their acting.  Acting is about what you think. Everything else is secondary to me. When I do casting sessions I actually hate when actors come with monologues. Most of the time in castings, I never even make them act or read. I just have a nice chat with them and then make my decision. I have worked with professional and non professional actors, and I always find the right person for the right role.

What are your thoughts on Nollywood and Ghallywood and the popular African film industries?

The Nollywood and Ghallywood market is saturated. There are too many films that have flooded the market making these African movies lack high production values, because producers want to make quick money on as small financial outlay as possible. But now the film industry has reached a stage where films with better quality acting, better storylines and higher production values will rise from the rest and will open the doors for bigger investment in movies and the industry so they can compete on an international level. The African market is the second largest film producing market in the world after Bollywood. It has taken a while but they are getting there.  My only experience of working in the African film industry  was when I shot A Goat’s Tail. I am interested in working in Africa, but it depends on the story.

What projects do you have on your plate right now? What are your hopes for the future?

I am working on five or six projects at the moment but I would like to see PRECIPICE get made and make films that change how we think or view the world.

Do you have any advice for aspiring filmmakers?

Stop talking about making a movie and go and make one.

(End)

Third, here is my review of his four short films made while he was at the National Film and Television school. The review was first published in Weekly Trust on 29 October 2011:

On the Precipice: The short, dark films of Julius Amedume

 Written by Carmen McCain Saturday, 29 October 2011 05:00

This year when I attended the Africa Movie Academy Awards, I rode in the bus from the Port Harcourt airport to Yenagoa seated beside Ghanaian-British filmmaker Julius Amedume. Amedume’s short film “Precipice” had been nominated for the best Diaspora short and his feature film A Goat’s Tail had won the best feature award at the 2010 Pan African Film Festival. He told me about his love of suspense films and how he hoped to remake “Precipice” into a full-length feature.  The next night at the award ceremony, he was called up to receive the award for Best Diaspora Short. When after the festival he sent me a DVD of four short films made as part of his MA in Fiction Directing at the U.K.’s National Film and Television School, I realized why “Precipice” had won.

Julius Amedume wins the AMAA for the Best Diaspora Short Film (c) Carmen McCain

The DVD that he sent me included the short films “Mary and John,” “Lorraine,” “Mr Graham,” and “Precipice” all of which are set in the U.K. but deal with human emotions and failures that resonate with almost any culture. After watching the first film “Mary and John,”I sat back and breathed out. I realized I had been holding my breath for much of the film. Rather than proceeding on to the next one, I turned it back and played it again. I ended up re-watching all four of the films that way. Watching it once holding my breath in suspense and then watching it again to savour the details. In the first film in the collection, “Mary and John” (2009, 6 mins) are an old British couple, apparently played by a married couple in real life (Marlene and Eddie Price). In the absence of any other obvious loved ones, the couple seems to be waiting to die. John sits motionless and expressionless, mouth half open watching TV (staring into the camera so his audience becomes the TV he watches), while Mary vacuums the carpet in front of him. The cord of the vacuum machine tugs around his leg, but it is as if he is made of wood. He doesn’t seem to notice. Mary’s life is taken over with taking care of her husband. She feeds him, bathes him, dresses him. Her life is marked by the clicking open of the pill box which is divided into dosages for each day of the week. Other than a powerful flashback with a texture and sound that makes it the emotional centre of the film, each day is the same. The faces of the old couple are mostly still and emotionless, making the heartbreak on Mary’s face and the expression in John’s eyes in the moments where he lifts his face to her and opens his mouth like a child so that she can feed him, all the more devastating. Yet what initially seems to be a short quiet film about old age, has room in it for an unexpected twist. There are powerful understated performances here as well as a thoughtful use of sound.

Watch “Mary and John”

In the second film, “Lorraine,” (2009, 14 mins) the protagonist after whom the film is named is a new girl at school who desperately wants to be accepted. But the story quickly gets much darker than the typical high school movie about teenage angst. There are moments that feel like William Goldings’ Lord of the Flies here, school girls in uniforms capable of stunning cruelties. This is the film that perhaps stuck with me the most. The actress who plays Lorraine(Lisa Diveney) acts with depth and passion, emotions playing over her face as she contemplates the violence she is complicit in. The other girls, too, reveal more about themselves in their expressions and glances than they do in their words.

Watch “Lorraine”

“Mr Graham” (2010, 14 mins) is the slowest and most brooding of the films but contains perhaps the most hair-raising twist of any of them. Mr Graham (Alexis Rodney) remembers the legacy left by his father who “died when I was too old to forget.”  As he travels home at night watching a train slither over the tracks and into the darkness, his father’s spirit blossoms and grows in him. The next day as he goes about his daily duties, he struggles with a secret obsession that threatens the life he had hoped to build.

Watch “Mr. Graham”

The award winning “Precipice” (2010, 25 mins) is the most ambitious of the films in scope, telling the story of a corrupt London banker Jasper (Martin Turner), who has embezzled money and is on the verge of being discovered.  Roman (Jimmy Jean-Louis, who also played in another AMAA award winning film Sinking Sands) is hired by Jasper’s partners to spirit him away. But, although this was supposed to be a simple job for Roman, it becomes complicated when Jasper asks him to make one stop on their way out of town. The two criminals, the embezzler and the hired gun, discover they have more in common than they could have imagined. This short film certainly has enough emotional punch and complexity to carry the full-length film, Amedume wants to make of it.

Watch “Precipice”

Although these four short films have great emotional power, they are anything but sentimental. Almost all of them have suspense and unexpected twists that lead to chilling discoveries. Amedume directs his actors extraordinarily well, in powerful understated performances.  The dialogue here is on the surface, the real drama happens in the moments of silence, where the horrors lurking within even the most innocent looking characters slither into the open. Many of the short films I’ve seen are clever but without well-developed characters. Here, however, the expressions of the actors, the pacing, the framing, give you insights into character that make you feel like you have watched a feature-length film by the end.

Despite the maturity and polish of the films, there were occasional flaws. The sets sometimes seemed a bit too pristine, not lived in enough. In “Lorraine,” an abandoned house suddenly yields forth bounties of food from the fridge. In “Precipice” there are moments in the dark car scene where the cinematographer seems to have trouble pulling focus on Jasper’s face and, as in some Nigerian films that attempt to project great wealth without having access to it, Jasper’s office seems a little modest for a bank executive. But for me, what is best in a film is in its script and the power of performance, the kind of story that forces you to sit down and be pensive afterwards. Amedume’s films do that.

Read together these four films explore the depths of the human psyche in a way that reminds me of the W.B. Yeat’s poem “The Second Coming” from which Chinua Achebe took the title “Things fall apart.” The films that frame the collection, “Mary and John” and “Precipice” are bitter-sweet. These characters on the precipice of death think back on the moments and people in their lives most precious to them. The two films enclosed within this frame, “Lorraine” and “Mr. Graham” explore young characters, their lives stretching out before them, who struggle with passions, in some ways, more horrible than death. Lorraine’s simple search for friendship turns into betrayal, as “the blood-dimmed tide is loosed, and everywhere/the ceremony of innocence is drowned.” In ‘Mr. Graham,’ there is an ugliness welling within him that makes one wonder “what rough beast, its hour come round at last, / Slouches towards Bethlehem to be born?”

If you are intrigued enough to want to check out these films, you are in luck. You don’t have to wait for a film festival or travel to the UK to hunt them down. Amedume told me he plans to upload the four films to his website by 1 November 2011. If you plan to watch them online, though, I beg of you to download them in full before you start watching. They are too good to be ruined by the jumpy start and stop of a slow internet connection. Enjoy.

Africa Movie Academy Awards: Celebrating Africa’s film industries, building pan-African cinema

I realized with dismay, when I emerged from my house yesterday afternoon to go find a copy of the Weekly Trust, that I had done several near-all-nighters this week working on articles for a paper that would probably be one of the least read this year. Because of the election (that was not), there were very few people on the streets and I had to ride for about 15 minutes on an acaba to find a vender selling a newspaper. Here is this week’s column that I wrote on my experience at the Africa Movie Academy Awards (AMAA) in Yenagoa, Bayelsa. I’ve included a few extra photos below. To read at the Trust site, click here. To read in the original version, click on the photo below, which will take you to a large readable copy. To read on my site, scroll down below the photo. I will upload the interview I did with The Figurine director, producer, and actor Kunle Afolayan later in the day. For another excellent post on AMAA, written by my travel buddy Fulbright scholar Bic Leu, check out her blog.

Celebrating Africa’s film industries, building of pan- African cinema

Saturday, 02 April 2011 00:00 Carmen McCain

As my readers may have noticed from recent columns, this month for me has been a mad dash from one film event to another, from the FESPACO Pan-African film festival in Ouagadougou from February 26 to March 5, to a presentation at the “Reading and Producing Nollywood” symposium hosted at University of Lagos from March 23 to 25, to, finally, a rather unexpected but delightful invitation to attend the Africa Movie Academy Awards (AMAA) held in Yenagoa, Bayelsa, on 27 March.

Nollywood scholars Onookome Okome, Jonathan Haynes and Carmela Garritano trade laughs at the “Reading and Producing Nollywood” conference held at the University of Lagos, 23-25 March 2011. (c) Carmen McCain

AMAA was a bizarre mix of the humble and glamorous that seems inherent to Nollywood. The flight from Lagos to Port Harcourt was filled with filmmakers, many of them from the diaspora, and we continued on to Yenagoa by bus. I sat at the back of a 12-seater between Ghanaian-British filmmaker Julius Amedume, who won best Diaspora short for his film Precipice, and British filmmaker Wayne Saunders, who received a double nomination for Best Diaspora Feature for two feature films, Nothing Less and The Village. The next seat up, Nigerian Hollywood actor Hakeem Kae-Kazim (Hotel Rwanda, Wolverine), who most recently starred in Jeta Amata’s musical Inale [which later won the AMAA for best soundtrack] and the yet to be released Black Gold, was jammed in between Nollywood star Olu Jacobs and Aspire Magazine publisher Celine Loader. The cramped bus made it felt rather like a university outing, only with movie stars and filmmakers rather than students, and the three hour trip, through Port Harcourt traffic and over pot-holed roads, was long but jolly, with much loud debating about Malcom X, Martin Luther King Jr, global inequalities, black consciousness, and quiet sharing of plans for future films. We ended up at the Bayelsa State Tourism Development & Publicity Bureau, where hundreds of filmmakers milled about, eating food from buffet lines and trying to find places to sit before finally being transported to their hotels. The bureau became the defacto meeting and eating spot. The next day, I ran into Kannywood stars Ali Nuhu, Lawal Ahmad, and Rahama Hassan there.

RFI journalist, Kannywood actress Rahama Hassan, Radio France International journalist Salisu Hamisou, and actors Ali Nuhu and Lawal Ahmad at the AMAA press conference. (c) Carmen McCain

At a press conference on the afternoon of 27 March, AMAA jury members pointed out the purpose of the awards to unite Africa. AMAA CEO Peace Anyiam-Osigwe said, “AMAA is about everybody that is a filmmaker in Africa…It’s about you. We are Africans. We have no borders.” In this pan-African vision, the body seems to be following in the footsteps of earlier African cinema movements such as FEPACI (Federation of African filmmakers) and FESPACO Film festival. However, unlike these earlier, mostly Francophone, African initiatives, AMAA does not merely promote art films made by African filmmakers and often funded by Europe, but emphasizes the importance of actual film industries.

AMAA CEO Peace Anyiam-Osigwe speaks about the pan-African vision of the AMAA awards at a press conference, 27 March 2011. (c) Carmen McCain

Beirut-based Zimbabwean juror Keith Shiri pointed out, “I think people who are familiar with FESPACO are also familiar with other infrastructures, which are really suffering because of the negative attitude which we have about ourselves.” Shiri said it was important to recognize AMAA as “the only platform in the whole continent, which is, in my view, celebrating African cinema, and trying to build an infrastructure which enables us to begin to evaluate and consider the importance of this industry.”

Film curator and AMAA juror Keith Shiri speaks at the AMAA press conference, 27 March 2011. (c) Carmen McCain

The atmosphere of university outing transitioned to full-fledged Nollywood glamour by the time we arrived on the red carpet, Sunday night, where TV presenters hung out looking for interviews and camera flashes were constant. Outside, fans pressed their faces to the gaps in the wall. You could tell whenever a big star arrived by the volume of the roar outside.

American Fulbright Scholar Bic Leu, Best short film nominee Kenyan filmmaker Zipporah Nyaruri, Nigerian Hollywood actor Hakeem Kae-Kazim, American winner of the Best Diaspora feature LaQuita Cleare, and Nigerian-American Best short Diaspora film nominee Temi Ojo on the red carpet at the AMAA awards. (c) Carmen McCain

Best short film nominee Kenyan filmmaker Zipporah Nyaruri being interviewed on the red carpet. (c) Carmen McCain

Ghanaian star Majid Michel being interviewed on the red carpet. (c) Carmen McCain

The awards ceremony was hosted by Jim Iyke and Nse Ikpe-Etim, with other appearances by Rita Dominic, Kate Henshaw-Nuttal, Kunle Afolayan, Ali Nuhu, Olu Jacobs, and performances by Dr Sid, Wande Coal, Tee Mac, Ebisan, South African group Malaika, among others. It went from around 8:30pm to 2:30am, and was followed by a middle-of-the-night dinner at the Yenagoa government house. Compared to FESPACO, which was arty, elitist, and seemed irrelevant to the tastes of a popular African audience, the glamour of the AMAA awards was generated by beloved Nollywood stars, who arrived in fancy dress, gave interviews on the red carpet, presented awards, and took photos with their fans. As Keith Shiri had pointed out at the press conference, this was an event that celebrated and promoted film industry infrastructure, not just film. Peace Anyiam-Osigwe reinforced this point at the ceremony, “We should celebrate ourselves year in and year out… but I’d also like to see our filmmakers make money from what we are doing. So wherever you are in the next few years, Nigeria, Kenya, South Africa, I’m sure all over Africa, you’re going to have the chance to say I need you to realize the input I am making to my industry and to my country.”

Nollywood stars Jim Iyke and Nse Ikpe-Etim host the AMAA awards 2011 (c) Carmen McCain

AMAA awards adorn the table at the late night dinner, while the winners relax. (c) Carmen McCain

Perhaps because of this focus on commercially-viable films, the films nominated also seemed quite different from those on offer at FESPACO. Out of the over 56 films I counted from the AMAA nomination list and the 187 films in the FESPACO catalogue index, I could only find seven films that overlapped and only one overlap in prizes: South African film Hopeville won best film in the TV/Video category at FESPACO; At AMAA the film received nine nominations and one award for Themba Ndaba’s performance as Best Actor in a Leading Role. AMAA was much more Anglophone-focused than FESPACO, with fewer submissions from North and Francophone Africa.

Yet, it was a film from a Francophone country, Congo-Kinshasa, the edgy Viva Riva! that ended up sweeping the Awards, surpassing the five AMAAs won by Nigeria’s The Figurine by Kunle Afolayan last year, with six AMAAs for Best Film, Best Actor in a Supporting Role (Hoji Fortuna), Best Actress in a Supporting Role (Marlene Longage), Best Cinematography, Best Production Design, and Best Director (Djo Tunda Wa Munga). According to producer Boris Vanglis as he jubilantly accepted the “Best Film” award, Viva Riva, which had been absent from FESPACO, is “the first film in Congo-Kinshasa in 20 years in Lingala.”

Although Nollywood glamour dominated the evening and though there was a much larger presence of Nigerian and Ghanaian films nominated for the awards, only three Nigerian films won awards:  Niji Akanni’s Aramotu won Best Costume Design and Best Nigerian film. Jeta Amata’s Inale won Best Soundtrack, and Obi Emelonye’s Mirror Boy won Best Young Actor for the performance by Ugandan actor Edward Kagutuzi. Ghana was represented by three awards for Sinking Sands, directed by Leila Djansi, which won awards for Best Screenplay, Best Make-Up, and Best Actress in Leading role for actress Ama K. Abebrese.

Unfortunately, the nature of the event, as an awards ceremony rather than a festival, meant that I had seen none of the films that were awarded, and it seemed somewhat problematic that despite the appeal to a popular audience in the glamour of Nollywood and celebration of industry, the films awarded, much like those at FESPACO, seemed inaccessible to an African audience beyond their own regions. AMAA selection committee chairman Shaibu Husseini noted this predicament, pointing out the difficulties of an award based on popularity since films released in one part of the continent are not always seen in others. “By the time you put it to popularity test, the text messages will come from the countries where these films have been produced. And by the time, you award the films, it will not be representational.”

AMAA Selection committee Chairman Shuaibu Husseini speaks at the press conference, 27 March 2011. (c) Carmen McCain

Yet, despite the difficulties of such structures, I came away from the AMAA awards with a more positive feeling than I had from FESPACO. FESPACO felt like a tired old legend moving into its last days. AMAA, even with its moments of disorganization, felt vibrant and full of promise, like its Nollywood base. Even though the films awarded are still unavailable to most of their African audiences, perhaps the popular focus of the African Movie Academy Awards, will work towards building a canon of African films made by African film industries, not just by cineastes. And hopefully some wise distributer with pan-African connections will seize the opportunity and make these films available all over the continent, giving accessibility and a public face to a truly popular African cinema.

More Photos of the Event:

To see my whole Flickr album of AMAA, click here.

Best short film nominee Zipporah Nyaruri with Best Diaspora short film nominee Temi Ojo. (c) Carmen McCain


Rahama Hassan laughs as Ali Nuhu makes a point. (c) Carmen McCain

Kannywood star Lawal Ahmad. (c) Carmen McCain

Kannywood star Rahama Hassan. (c) Carmen McCain

Best Diaspora feature double nominee, Wayne Saunders being interviewed. (c) Carmen McCain

Best Young Actor winner Edward Kagutuzi and ‘Inale’ actor Hakeem Kae-Kazim. (c) Carmen McCain

Hakeem Kae-Kazim photographs Zipporah Nyaruri pre-award ceremony. (c) Carmen McCain

Best Diaspora feature film winner LaQuita Cleare and Best Short film nominee Zipporah Nyaruri pre-AMAA ceremony. (c) Carmen McCain

Me, Bic Leu, Zipporah Nyaruri, Temi Ojo, and LaQuita Cleare.

Hollywood Nigerian actor Razaaq Adoti on the red carpet. (c) Carmen McCain

Best Diaspora short film nominee, Sowande Tichawonna, on the red carpet. (c) Carmen McCain

Fulbright scholar Bic Leu, Best Diaspora short film nominee Temi Ojo, and Best short film nominee Zipporah Nyaruri. (c) Carmen McCain

Best Diaspora short film nominee Temi Ojo on the red carpet. (c) Carmen McCain

Best Diaspora Short film nominee Sowande Tichawonna, Actor Razaaq Adoti, and Best Short Film nominee Zipporah Nyaruri. (c) Carmen McCain

Best Diaspora feature winner LaQuita Cleare is interviewed on the red carpet pre-ceremony (before she knew she won). (c)Carmen McCain

Best Short Film nominee Kenyan filmmaker Zipporah Nyaruri with Freedom Express reporter. (c) Carmen McCain

Bayelsa State Cultural group performs at the beginning of the Award Ceremony (c) Carmen McCain

Kannywood crossover actor Ali Nuhu helps present the best award for Best African language film. (c)Carmen McCain

Nollywood star Olu Jacobs was mobbed by fans wanting a photograph with him, and he patiently put up with them for about 30 minutes. He poses here with L.A. based Best Diaspora Feature award winner LaQuita Cleare. (c) Carmen McCain

Kannywood/Nollywood star Ali Nuhu at the late night AMAA dinner. (c) Carmen McCain

A late night dinner at the Bayelsa State government house after the AMAA awards (c) Carmen McCain

L.A. based actor Hakeem Kae-Kazim with Fulbright scholar Bic Leu at the late night. (c) Carmen McCain