“No One Can Tell Us How to Live”:Interview with Sani Danja in Sunday’s Leadership

There is a great interview that Solomon Nda-Isaiah and Kucha E. Jeremiah did with Hausa film and music star Sani Danja in this week’s Sunday Leadership. Since I can’t find the online version of the article, I will post a photo of the hard copy here and a few excerpts from the interview. This article comes from Leadership Sunday, November 29, 2009. Pages 46-47. (Unfortunately, after posting I realized that the text is not big enough to read. To read, you might have to download the photo and read in a photo viewing program.)

In the article Sani Danja talks about his music and film career, his activites as a Glo ambassador, and his opinions on the recent actions of the Kano State government on Hausa filmmakers.

Here are a few excerpts. To read fully, you may have to download the photo:

When being asked about the reasons he decided to relocate to Abuja, although having offices in both Abuja and Kano, Danja says

“The thing is, there are so many rules and regulations guiding the industry in Kano. They are numerous; we have been stopped from doing any shooting or film-related activities in Kano for like six months and now they are telling us that you’ll have to get an office, have a minimum capital of N2.5m, employ a secretary, and the rest. There are so many things. If you sum up everything, it would be close to N8 or N10m. Somebody that has been stopped from work for like six months, where do you expect him to get such money? Even if we were allowed to do the movie, how much do we get out of it? It is but chicken change, yet we pay taxes. We pay government tax, yet they have never built anything to support us. They have never contributed anything to the filming business.

In response to the management of two offices in Abuja and Kano, he replies:

There’s always division of labour in a company. You have other people who look after different aspects of a company but most of my operations are directed from Kano. My parents have taught me obedience. I don’t want to fight the government. If the government says it doesn’t want this, I’ll have to stay aside. There are other states ready to welcome us. They want us to come and are always ready to open their doors to us. We don’t sell our products alone in Kano, we sell it all over the world. Everywhere you go, you see our products. Not only in Kano, Kaduna, Abuja, or Niger, they are everywhere, so for us to be stopped in one place is not a problem. You have to boost your own image. Because we want to live peacefully with everybody, that is why we had to acquire two offices, to broaden our horizons.

When asked if he had any advice for the government on disciplinary measures against filmmakers, Danja says:

First of all, they’ll have to look at it from this angle; filming is a business, and in every business, when you invest your money, you’ll think of better ways to get your money back. They should have it at the back of their minds that moviemakers have invested in their movies. One cannot be an investor while another comes to forcefully direct him on what to do. It is very impossible. If you want to direct somebody or tell him what to do in his own business, invest in the business.

As the government, they have the money and they can invest to boost the industry, they can afford to spend on every producer (at least twenty to thirty million) then tell the producer: “this is the type of film we want you to produce and we would pay you”. But in a situation where the government does not do that and you take pains to invest in the business, and they come tell you: “remove this, do this and that,” that would be impossible to obey. You have spent a lot of money, running into millions of naira, and at the end of the day, someone sits somewhere to tell you to: “Remove this. We don’t want this and that.” Those could be interesting parts that make your movie sell. How do you think that would work? I would advise the government to think again. They should know that these are people who acquire the resources invested in the business independently. They didn’t go to bother anybody or steal. They do this to keep their soul and body going, and they pay taxes to the government at the end of the day. I think the government needs to support us so that we would bring more money to them. We can be made role models for others who have already engaged or wish to engage themselves in one dubious act or the other to know that it is not only by engaging in criminal acts that you can make it in life. There are legitimate ways to better one’s life.

The government should not just sit down, creating rules and laws that would cripple our activities at the end of the day, without minding the effect it would have on us. If the son to any of the government officials were involved in something like this, they would have thought of better ways to handle it. The worst part of it is that any of our members who happens to make any mistake would be sentenced to jail. For example, if you record an album they don’t like, they won’t even try you. All they would do is to jail you or frustrate you by refusing to renew your revenue. They take you to jail without trial in the end. It is inhuman. We are not criminals. Even in armed robbery cases, they grant them bail. Here we are, honourably engaging in legitimate business. […]